Our roots first took hold humbly, when Robert Nissenbaum opened Morning Dew Organic Food Market in St. Louis, MO in the early 1970s. One of the first markets of its kind in the US, Morning Dew was born from Nissenbaum’s desire to share the benefits of a new way of living he’d discovered. Judging from his success, many of his friends and neighbors agreed.

In 1982, Robert expanded his store and re-named it Imagine Foods. He took some of his products (including early versions of Rice DREAM Rice Drink and Rice DREAM Frozen Dessert) to a natural food industry trade show. Distributors took one taste of these new plant-based alternatives that were actually good for you – and the food industry was forever changed! Stores far and wide wanted their customers to experience the food revolution promised by plant-based beverages and foods.


For us Food Is More Than Nutrition.

It’s about making a busy life, easier. Infusing greater energy. Creating a reason to pause to savor the moment. And it’s about convenience, too, being able to quickly grab some of the nutrients you need and be on your way, full speed ahead, feeling great. Renewed and revitalized. It’s also about taste, providing yourself the best ingredient to make your favourite recipes or to drink it straight from the glass!

It’s about how good we feel knowing we’re making better choices about what we put into our bodies.

We want to help you to have a healthier life full of flavour and nutrition, introducing more plant-based food and beverages to your meals. We really believe in living a healthy way of life and we formulate our products to reflect this belief. That’s why all of our non-dairy beverages are made from real ingredients.

Discover with us how delicious dairy free can be. Try our range of delicious shelf stable & refrigerated dairy-free beverages, available in 5 different flavour bases: Rice, Coconut, Pea Protein, Cashew and Almond.